LinkedIn's acquisition of Lynda.com presented a significant opportunity to empower customers with fresh content, skills, certifications, and more. Our team spearheaded the initiative to introduce LinkedIn Learning to businesses, offering it as an added benefit for their employees to enhance their success and job satisfaction across all levels. The project achieved tremendous success, with tens of thousands of companies worldwide embracing it with high adoption rates.
In support of our B2B sales teams, we developed an extensive library of web content and landing pages. These materials were designed to highlight the significant achievements of Lynda.com throughout the years while also showcasing the additional benefits and promising future of the online learning tool.
Additionally, we set up a seamless inbound pipeline to facilitate lead generation for the product, allowing it to drive itself. We crafted landing pages that showcased compelling statistics and visuals of the product to maximize conversions.
As part of the launch strategy, we devised creative methods to utilize existing LinkedIn content, such as white papers and data-rich learning reports, as cost-effective alternative sales pitches in digital ads and internal ad inventory.
To continue building credibility, we created a library of customer success stories and case studies featuring prominent partners such as LEGO, Kellogg’s, MGM Resorts, and many others. We consistently expanded this library with new case studies over time to highlight the ongoing success of the product in action.
