Before the Disney, Fox, and Hulu merger, FXNOW served as the streaming hub for FX and Fox content, offering a range of shows, movies, and additional content from FX+, FX, FXX, and FXM.
This project serves as a showcase of the redesign of that service, aimed at providing a more immersive and user-friendly customer experience. While only the final designs are showcased, our work encompassed extensive UX research, wireframing, feature testing, and ongoing optimization post-launch.
From homepages to show pages, blog content and behind-the-scenes videos, we built custom web designs that were tailor-made to fit into the larger FX branding and design systems.
We created designs that prominently featured FX originals, ensuring they were showcased front and center. As the primary destination for all things FX, the platform was designed to reflect this focus, with partner content playing secondary and supporting roles within the content flow.
Show pages serve as the hub for each original IP, so we designed them to be rich in content while also identifying opportunities to seamlessly integrate upsell modules for premium products like FX+, ensuring they complement rather than disrupt the user experience.
Utilizing upcoming shows, available now as part of a premium tier membership, emerged as one of the most effective methods for driving new sign-ups.
Throughout the page, we strategically placed multiple upsell modules highlighting various membership benefits tailored to each show.
However, we were mindful not to create a dead end for non-premium tier customers, so we designed engaging modules that directed users to other content, ensuring a continuous journey towards discovering content they enjoy.
Newsletter sign-ups became a key objective as they provided the brand with the opportunity to communicate directly with customers over time.
To encourage sign-ups, we created a dedicated newsletter page filled with imagery from FX favorites, enticing them with the promise of a vast array of content awaiting discovery upon signing up.
All these immersive designs were meticulously optimized for seamless interaction across all devices, ensuring customers can easily engage with the brand and enjoy FX content regardless of the device they use.
We prioritized accessibility by ensuring that even our most functional pages were user-friendly and ADA compliant, guaranteeing ease of access and use for all customers.
Every element, from headers to footers, underwent rigorous QA processes to ensure that all our designs were developed and launched precisely as intended.
After the launch, we continued to maintain the production design of all content, provided regular updates, and introduced new features across all devices to ensure that the product and customer experience were of the highest quality possible.