In digital marketing, even the most creative concepts have a limited lifespan. Eventually, creative fatigue sets in, leading to the retirement of marketing assets, which creates the need for a fresh campaign or a new approach. However, returning to the drawing board too frequently can be both cumbersome and inefficient. So, we explored methods to breathe new life into existing concepts, making them feel fresh and interesting to customers.

The Prime Gaming Halloween campaign exemplified this approach, taking the existing concept of multi-title marketing and infusing it with a timely and thematic creative wrapper. This approach augmented the relevance of our offerings, captivating customers' interest during the spooky season.

In partnership with

We also created a more on-brand approach for A/B testing.

Additionally, we designed a featured content banner within the hero module of our homepage for the campaign, facilitating the discovery and engagement of the campaign's timely offerings for customers accessing Prime Gaming through various entry points.