Mattel

Our work with Mattel over the years specialized in content conceptualization and creation as well as a few small campaigns. We outlined and populated editorial calendars for global creative for several of Mattel’s games like UNO, Scrabble, Pictionary, and Apples to Apples. We tapped into the existing affinity for these products among consumers and families to create an online community across digital platforms resulting in an overwhelming response and engagement from the customer base.

We also leveraged these social channels as a place to launch campaigns for new products, build unique relationships with customers and just make the brand fun and memorable. Our executions ranged from photography, design, GIFs, animations, videos and even leveraging live stream capabilities to play Pictionary directly with fans.