As a small but mighty team, we worked on rebuilding and redesigning several sites for LinkedIn as well as develop and rollout a rebrand for the company. With a team of creatives and UX designers, we built out the platform known as LinkedIn Marketing Solutions, a B2B tool that empowers marketers with the tools and information to use LinkedIn as a concrete channel in their marketing efforts. We also redesigned and rebuilt what is now known as LinkedIn Learning, the educational platform containing a massive content library of online educational resources for members as well as tools for companies to be able to roll out trainings and developments across their own organizations. These sites pushed the bounds and limitations of the back end programming constraints used by the company and we populated each one with relatable visuals, animated GIFs of how LinkedIn tools work, and eye-catching illustrations. We housed all of this new branding on a new brand guidelines page for the company as well as marketed their yearly workplace learning report across several digital platforms. We prepared 100+ LinkedIn Marketing Solutions case studies as resources for marketers and launched an eBook.
