Prime Day is Amazon’s biggest event of the year that brings the best deals to 200MM+ Prime members in over 25 countries around the world. This moment presents one of the largest opportunities of the year to align with our Prime partners, reach millions of Prime members unaware of Prime Gaming and reward/reinforce the premium value of our benefit to our members.
What we did
Explored 10 unique concepts of how to bring Prime Day to life for Prime Gaming
Dived deep by making 200+ designs and mock ups of key visuals
Created concepts for a diverse range of outlets
Where we landed
One solid key visual and one video that embodied the high-priority narrative beats: “Prime”, “Games”, and “Prime Day”
Created 400+ assets leveraging static and video creatives across marketing channels like paid media, Amazon gateway, email, paid social, and more
Localized creative in 15 languages across 17 global markets
In partnership with
To make the campaign even more effective, we optimized all creative content for a wide array of marketing channels, leading to improved visibility and higher conversion rates among our target customer base.
To execute a globally impactful campaign, we conceptualized ideas and crafted all creative elements in US English. After consensus was reached with internal stakeholders, we successfully localized these creative assets for 25 distinct markets, significantly amplifying the campaign’s impact and reach.
To boost conversions from our marketing funnel, we tailored a bespoke event banner on our product that highlighted the compelling products featured in the campaign. This event container was designed with the same creative wrapper as the campaign's key visuals, creating a seamless customer experience that optimally guided them toward successful conversions.
To extend our reach, we sent emails out to a carefully chosen customer segment that have Prime Gaming benefits within their membership but had not yet utilized them. This approach enabled us to unlock entirely new audiences with minimal effort, significantly contributing to the huge success of the campaign.
We leveraged prominent placements, including the Twitch homepage, a high-traffic hub for our target audience. These strategic marketing placements, coupled with optimized creative content, contributed to making Prime Day the company's most successful campaign to date.
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