We wanted to improve our ability to convert first-time customers into long-term customers. To achieve this, we developed a re-targeting campaign focused on customer reactivation. Utilizing data-driven insights, we identified the game titles favored by our target customers and then tailored our creatives to highlight new offers and releases for these specific titles to help bring them back.
We leveraged targeted, high-visibility placements that prominently showcased recognizable artwork and characters. For example, we put Pikachu on the Amazon homepage targeted towards customers who engaged with Pokemon in the past. This approach not only drove customer conversions but also substantially boosted our brand awareness.
Rather than relying on customers to return to Amazon for reminders of our offerings, we decided to go to them. We utilized custom-built placements on the Twitch homepage that effectively reengaging a high-volume of customers. All we had to do was simply put the right message in the right place.
Building on this strategy, we integrating branded elements directly into the games our customers play. Through collaborative efforts with partners like EA and The Pokemon Company, we seamlessly incorporated marketing visuals and messaging within the in-game experience, simplifying the process for customers to re-engage with us.
We also leveraged email to let our inactive customers know that there were new drops for games they play.
